Japanese jewelry industry aims to find a way out in China and India

Due to the economic crisis, the Japanese jewelry sales continue to slump. Recently, a survey from the industry group was informed that in 2008 Japan’s domestic jewelry retail market, sales fell 11.8%, and only ¥ 997,000,000,000 (about 71 billion Yuan). Since the survey began in 1984, the first time less than 1 trillion yen WOW Gold and in 1991 reached a peak when the market size of about 3 trillion yen compared to a decrease of about 70%, 2009 is expected to fall below ¥ 900,000,000,000.

In addition to a stronger sense of the savings to consumers, but also because of legal changes, the difficulties in obtaining a high credit also affects jewelry sales. Each of these companies felt that a crisis plan to enter the increase in income in China, India and other emerging markets survive. Jewelry related businesses by the Japan Jewelry Association, formed in 1991 after the collapse of the bubble economy; the domestic market continues to shrink, compared to Europe and the United States brands GHD, domestic brands even more into a bitter struggle. Jewelry Association was established in May of this year to discuss research into the emerging markets group, plans to actively participate in local exhibitions Ed Hardy. Allegedly, the Japanese brand goods than Europe and the United States, but the elegant details of the design were welcomed by the Asians. In particular, quite popular in China, platinum jewelry processing technology, Japan is the world’s top level, with great opportunities.